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New Strategy by Outdoor Furniture Maker Brings Once Exclusive Fine Designs to Broad Range of Consumers.
by
Anonymous
Before buying that expensive teak set, consider a new wood product that combines sophistication with prices that won’t break the bank, now available by mail order from Brookbend Outdoor Furniture. Brookbend has created eye-catching furniture by marrying cedar wood to designs normally found only in fine furniture. Cedar is a wood ubiquitous in outdoor furniture, but historically limited to plain or rustic designs, that are a poor match for the upscale patio or deck. The new result is a quality, comfortable product with a price that’s welcomed by many people.
Brookbend’s products include coordinating pieces that blend Scandinavian and Mission styles with a hint of Asian mystique. Brookbend owner Paul Marcus describes the original designs as “progressive contemporary,” and very curvy. “It’s definitely not rustic,” Marcus said. Brookbend further removes itself from rustic interpretations by using premium grade lumber that is completely devoid of knots, and by applying a teak stain at the factory. “The stain highlights cedar grain and imparts a light, crisp look to our flowing shapes, Marcus says”.
While researching the industry, Marcus found formal designs in wood outdoor furniture were limited to high end products. “For people wanting outdoor wood furniture having fine craftsmanship, they’ll be spending $500 or more for a small teak chair or bench.” In contrast, Brookbend’s chairs and benches range from $179 to $299. “These prices are possible by substituting for teak, one of the world’s most expensive woods.” Brookbend offers a variety of seating, tables, custom-fit cushions and umbrellas.
”Brookbend’s furniture also provides superior comfort, due to plenty of curves put in the right places. Having spent years selling ergonomic products, Marcus understood the importance of comfort, which he found to be largely absent in wood outdoor furniture at any price. Unfortunately, comfort isn’t something that many buyers consider at the time of purchase. Only after a summer squirming in their furniture do homeowners realize their mistake. A section for lay people who are curious about how chairs are designed for comfort can be read on Brookbend’s Web site (after 4/1/02) at www.brookbend.com. Or call Brookbend for more information at 508 497-9591.
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